Brand Revolution Rethinking Brand Identity | EKB DL

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Brand Revolution Rethinking Brand Identity

Description

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Keywords

Business & EconomicsMarketingStrategic PlanningLeadershipBusiness CommunicationIndustriesRetailingSales & SellingDistributionAdvertising & Promotion

2012Book

Author(s)Marie-Claude Sicard

PublisherPalgrave Macmillan UK

ISBN9781137019486

LanguageEnglish

SpringerLink Book

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