Research for Marketing
A management guide to market research (Macmillan studies in marketing management)
The Rise of Marketing and Market Research
Cambridge Marketing Handbook: Research
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Review of Marketing Research
The Effective Use of Market Research How to Drive and Focus Better Business Decisions
Survey Research for Managers How to Use Surveys in Management Decision-making
Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green