Marketing Research | EKB DL

Home BookMarketing Research

Marketing Research

Marketing Research

Description

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

Keywords

Market research

1999Book

Author(s)Christopher West

PublisherMacmillan Business

ISBN9780333721780

LanguageEnglish

SpringerLink Book

Similar Books

Research for Marketing

Research for Marketing

A management guide to market research (Macmillan studies in marketing management)

A management guide to market research (Macmillan studies in marketing management)

The Rise of Marketing and Market Research

The Rise of Marketing and Market Research

Cambridge Marketing Handbook: Research

Cambridge Marketing Handbook: Research

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Review of Marketing Research

Review of Marketing Research

The Effective Use of Market Research How to Drive and Focus Better Business Decisions

The Effective Use of Market Research How to Drive and Focus Better Business Decisions

Review of Marketing Research

Review of Marketing Research

Survey Research for Managers How to Use Surveys in Management Decision-making

Survey Research for Managers How to Use Surveys in Management Decision-making

Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green

Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green