Why People (Don’t) Buy The Go and Stop Signals
Description
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Keywords
Business & EconomicsMarketingManagementResearchSales & SellingAdvertising & PromotionOrganizational Behavior
2015Book
Author(s)Amitav Chakravarti
PublisherPalgrave Macmillan UK
ISBN9781137466679
LanguageEnglish
