Customer Sense How the 5 Senses Influence Buying Behavior
Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Keywords
Business & EconomicsManagementMarketingOperations ResearchProduction & Operations ManagementStrategic PlanningSales & SellingResearch & DevelopmentEconomics
2013Book
Author(s)Aradhna Krishna
PublisherPalgrave Macmillan US
ISBN9780230341739
LanguageEnglish
