Identifying Hidden Needs Creating Breakthrough Products
Description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Keywords
Business & EconomicsManagementBusiness MathematicsMarketingIndustriesOperations ResearchProduction & Operations ManagementStrategic PlanningSales & SellingResearch & Development
2010Book
Author(s)Keith Goffin, F. Lemke, U. Koners
PublisherPalgrave Macmillan UK
ISBN9780230219762
LanguageEnglish
