The Social License How to Keep Your Organization Legitimate
Description
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Keywords
Business & EconomicsBusiness EthicsCorporate GovernanceStrategic PlanningLeadershipManagementPhilosophy
2014Book
Author(s)John Morrison
PublisherPalgrave Macmillan UK
ISBN9781137370716
LanguageEnglish
