Integrated Brand Marketing and Measuring Returns | EKB DL

Home BookIntegrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

Description

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Keywords

Business & EconomicsMarketingStrategic PlanningLeadershipResearchSales & SellingAdvertising & PromotionEconomics

2010Book

Author(s)Philip J. Kitchen

PublisherPalgrave Macmillan UK

ISBN9780230577343

LanguageEnglish

SpringerLink Book

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