The Rise of Marketing and Market Research
Description
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Keywords
HistoryUnited StatesModernSocial HistoryEuropeGreat BritainFranceAmericas (North, Central, South, West Indies)
2012Book
Author(s)Hartmut Berghoff, Philip Scranton, Uwe Spiekermann
PublisherPalgrave Macmillan US
ISBN9780230341067
LanguageEnglish
