Sense and Respond The Journey to Customer Purpose
Description
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.
Keywords
Business & EconomicsManagementFinance
2005Book
Author(s)Stephen Parry, Mike Faulkner, Sue Barlow
PublisherPalgrave Macmillan UK
ISBN9781403945730
LanguageEnglish
