Brand Avatar Translating Virtual World Branding into Real World Success | EKB DL

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Brand Avatar Translating Virtual World Branding into Real World Success

Description

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Keywords

Business & EconomicsMarketingSocial ScienceE-CommerceInternationalIndustriesSales & SellingAdvertising & PromotionAnthropologyCultural & Social

2009Book

Author(s)Alycia De Mesa

PublisherPalgrave Macmillan UK

ISBN9780230201798

LanguageEnglish

SpringerLink Book

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