Big Social Mobile How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Description
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Keywords
Business & EconomicsMarketingResearchSales & SellingAdvertising & PromotionEconomics
2015Book
Author(s)David F. Giannetto
PublisherPalgrave Macmillan US
ISBN9781137410399
LanguageEnglish
