Brandjack How your reputation is at risk from brand pirates and what to do about it | EKB DL

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Brandjack How your reputation is at risk from brand pirates and what to do about it

Description

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Keywords

Business & EconomicsMarketingBusiness CommunicationStrategic PlanningLeadershipResearchSales & SellingAdvertising & Promotion

2014Book

Author(s)Quentin Langley

PublisherPalgrave Macmillan UK

ISBN9781137375353

LanguageEnglish

SpringerLink Book

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