Building Brand Value the Playboy Way | EKB DL

Home BookBuilding Brand Value the Playboy Way

Building Brand Value the Playboy Way

Description

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Keywords

Business & EconomicsMarketingInternationalManagementSales & SellingAdvertising & Promotion

2009Book

Author(s)Susan Gunelius

PublisherPalgrave Macmillan UK

ISBN9780230577893

LanguageEnglish

SpringerLink Book

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