Luxury, Lies and Marketing Shattering the Illusions of the Luxury Brand
Description
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Keywords
Business & EconomicsMarketingStrategic PlanningLeadershipInternationalEconomicsTheorySales & SellingAdvertising & PromotionConsumer Behavior
2013Book
Author(s)Marie-Claude Sicard
PublisherPalgrave Macmillan UK
ISBN9781137264688
LanguageEnglish
