CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects | EKB DL

Home BookCRM Systems in Industrial Companies Intra- and Inter-Organizational Effects

CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects

CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects

Description

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Keywords

Business & EconomicsManagementStrategic PlanningLeadershipInternationalCustomer RelationsIndustries

2014Book

Author(s)A. Perna, E. Baraldi

PublisherPalgrave Macmillan UK

ISBN9781137335654

LanguageEnglish

SpringerLink Book

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