Luxury Strategy in Action
Description
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Keywords
Business & EconomicsMarketingStrategic PlanningLeadershipInternationalE-CommerceComputersElectronic CommerceIndustriesRetailingSales & SellingAdvertising & Promotion
2011Book
Author(s)Ivan Coste-Manire
PublisherPalgrave Macmillan UK
ISBN9780230354548
LanguageEnglish
