Darwinian Fitness in the Global Marketplace Analysing the Competition
Description
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Keywords
Business & EconomicsMarketingManagementStrategic PlanningLeadershipResearchSales & SellingAdvertising & PromotionOrganizational BehaviorEconomics
2012Book
Author(s)P. Rajagopal
PublisherPalgrave Macmillan UK
ISBN9780230369085
LanguageEnglish
