Motoring the Future VW and Toyota Vying for Pole Position
Description
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Keywords
Business & EconomicsInternationalProduction & Operations ManagementStrategic PlanningLeadershipMarketingResearchTechnology & EngineeringManagementEngineering (General)
2011Book
Author(s)Petra Blum
PublisherPalgrave Macmillan UK
ISBN9780230299559
LanguageEnglish
