The World's Greatest Brands
Description
Looking at the stories behind the successful brands, this work examines their individual recipes for success. The work considers how successful branding can be achieved, and presents a league table of the world's greatest brands.
Keywords
BRAND NAME PRODUCTSPRODUCT MANAGEMENT
1996Book
Author(s)Nick Kochan
PublisherMacmillan Business
ISBN9780333664193
LanguageEnglish
