Shaping China’s Global Imagination Branding Nations at the World Expo
Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Keywords
Social ScienceSociologyPolitical SciencePublic PolicyHistory & TheoryPhilosophyPoliticalComparative PoliticsAnthropologyCultural & SocialPublic Affairs & Administration
2013Book
Author(s)Jian Wang
PublisherPalgrave Macmillan US
ISBN9781137361714
LanguageEnglish
