How to Brand Nations, Cities and Destinations A Planning Book for Place Branding
Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Keywords
Business & EconomicsMarketingIndustriesHospitality, Travel & TourismManagementStrategic PlanningLeadershipInternationalSales & SellingAdvertising & Promotion
2008Book
Author(s)Teemu Moilanen
PublisherPalgrave Macmillan UK
ISBN9780230220928
LanguageEnglish
