Principles of Marketology, Volume 1 Theory
Description
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Keywords
Business & EconomicsStrategic PlanningLeadershipInformation ManagementMarketingInternationalComputersManagement Information SystemsBusiness CommunicationManagementKnowledge CapitalSales & SellingBusiness Mathematics
2015Book
Author(s)Hashem Aghazadeh
PublisherPalgrave Macmillan US
ISBN9781137383143
LanguageEnglish
