Trendology Building an Advantage through Data-Driven Real-Time Marketing
Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Keywords
Business & EconomicsManagementBusiness MathematicsMarketingE-CommerceComputersElectronic CommerceStrategic PlanningLeadershipSales & SellingEconomics
2014Book
Author(s)Chris Kerns
PublisherPalgrave Macmillan US
ISBN9781137479556
LanguageEnglish
