Handling Customer Disconfirmations A Model of the Service Provider’s Response Process
Description
The service provider's decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider's mind within each process step.
Keywords
Business & EconomicsStrategic PlanningMarketingOrganizational BehaviorManagementSales & Selling
1996Book
Author(s). Gaby Mairamhof
PublisherDeutscher Universitätsverlag
ISBN9783824463336
LanguageGerman
