The Brand Glossary
Description
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & PromotionStrategic Planning
2006Book
Author(s)Jeff Swystun
PublisherPalgrave Macmillan UK
ISBN9781403998095
LanguageEnglish
