Meta-Luxury Brands and the Culture of Excellence
Description
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Keywords
Business & EconomicsMarketingStrategic PlanningLeadershipInternationalArtManagementSales & SellingAdvertising & Promotion
2012Book
Author(s)Manfredi Ricca
PublisherPalgrave Macmillan UK
ISBN9780230293571
LanguageEnglish
