Real Luxury How Luxury Brands Can Create Value for the Long Term
Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Keywords
Business & EconomicsMarketingProduction & Operations ManagementManagementDevelopmentSales & SellingAdvertising & PromotionResearch & DevelopmentEconomicsStrategic PlanningEconomic Development
2014Book
Author(s)Misha Pinkhasov, Rachna Joshi Nair
PublisherPalgrave Macmillan UK
ISBN9781137395566
LanguageEnglish
