Customer Loyalty and Success
Description
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
Keywords
Business & EconomicsManagementMarketingCustomer RelationsStrategic PlanningSales & Selling
1995Book
Author(s)James J. Lynch
PublisherPalgrave Macmillan UK
ISBN9780333639108
LanguageEnglish
