The Superpromoter The Power of Enthusiasm
Description
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
Keywords
Business & EconomicsAdvertising & PromotionConsumer BehaviorCustomer RelationsMarketingResearchSales & SellingEconomicsTheoryDistributionOrganizational BehaviorPsychologyEmotions
2011Book
Author(s)Rijn Vogelaar
PublisherPalgrave Macmillan
ISBN9780230285095
LanguageEnglish
