The Luxury Market in Brazil Market Opportunities and Potential
Description
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Keywords
Business & EconomicsInternationalMarketingManagementSocial ScienceAnthropologyCultural & SocialProduction & Operations ManagementSales & SellingPurchasing & Buying
2014Book
Author(s)C. Diniz
PublisherPalgrave Macmillan UK
ISBN9781137432544
LanguageEnglish
