Service is Front Stage Positioning Services for Value Advantage
Description
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Keywords
Business & EconomicsManagementMarketingSales & Selling
2006Book
Author(s)James Teboul
PublisherPalgrave Macmillan UK
ISBN9780230006607
LanguageEnglish
