Customers at Work New Perspectives on Interactive Service Work
Description
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Keywords
Business & EconomicsInternationalStrategic PlanningLeadershipSocial ScienceSociologyLaborMarketingBusiness CommunicationIndustriesServiceSales & Selling
2013Book
Author(s)W. Dunkel, F. Kleemann
PublisherPalgrave Macmillan UK
ISBN9781137293244
LanguageEnglish
