The Social Media Manifesto | EKB DL

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The Social Media Manifesto

The Social Media Manifesto

Description

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Keywords

Business & EconomicsMarketingStrategic PlanningLeadershipInternationalManagementBusiness CommunicationE-CommerceComputersElectronic CommerceSales & SellingAdvertising & Promotion

2012Book

Author(s)Jed Hallam

PublisherPalgrave Macmillan UK

ISBN9781137271419

LanguageEnglish

SpringerLink Book

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