The Luxury Market in India Maharajas to Masses
Description
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Keywords
Business & EconomicsInternationalMarketingStrategic PlanningLeadershipSocial ScienceEthnic StudiesAsian StudiesSales & SellingAnthropologyCultural & SocialEconomics
2012Book
Author(s)Glyn Atwal
PublisherPalgrave Macmillan UK
ISBN9780230336728
LanguageEnglish
