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The Visionary Package

The Visionary Package

Description

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Keywords

Business & EconomicsMarketingSales & SellingAdvertising & Promotion

2004Book

Author(s)Herbert M Meyers

PublisherPalgrave Macmillan UK

ISBN9781403906779

LanguageEnglish

SpringerLink Book

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