Places Identity, Image and Reputation
Description
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Keywords
Business & EconomicsMarketingInternationalEconomicsIndustriesHospitality, Travel & TourismUrban & RegionalSales & SellingAdvertising & PromotionServicePolitical SciencePublic PolicyEconomic Policy
2009Book
Author(s)Simon Anholt
PublisherPalgrave Macmillan UK
ISBN9780230239777
LanguageEnglish
