International Place Branding Yearbook 2010 Place Branding in the New Age of Innovation
Description
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Keywords
Business & EconomicsInternationalAccountingManagementMarketingSales & SellingStrategic PlanningLeadership
2010Book
Author(s)Frank M. Go, Robert Govers
PublisherPalgrave Macmillan
ISBN9780230279544
LanguageEnglish
