International Place Branding Yearbook 2011 Managing Reputational Risk
Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Keywords
Business & EconomicsInternationalIndustriesHospitality, Travel & TourismManagementMarketingStrategic PlanningLeadershipSocial ScienceHuman GeographyHuman Resources & Personnel ManagementSales & Selling
2011Book
Author(s)Frank Go
PublisherPalgrave Macmillan UK
ISBN9780230279537
LanguageEnglish
