Competitive Identity The New Brand Management for Nations, Cities and Regions
Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Keywords
Business & EconomicsMarketingPolitical ScienceInternational RelationsInternationalEconomicsPublic RelationsSales & SellingAdvertising & Promotion
2006Book
Author(s)Simon Anholt
PublisherPalgrave Macmillan UK
ISBN9780230500280
LanguageEnglish
