International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Keywords
MARKETING
2012Book
Author(s)Robert Govers
PublisherPalgrave Macmillan
ISBN9780230279520
LanguageEnglish
