Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Description
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Keywords
Business & EconomicsMarketingIndustriesEnergyBusiness CommunicationSales & SellingAdvertising & PromotionScienceEnvironmental Science
2014Book
Author(s)Robinson, M.
PublisherPalgrave Macmillan US
ISBN9781137389169
LanguageEnglish
